MADISON LEONARD

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Mleonard19@live.ca
2025
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Citrus Wave
Year: 2024      
Design: Citrus Wave is an orange lemon juice designed for children. For this project, I created a vibrant and playful packaging design and illustrations. The concept centers around a cheerful illustration of an orange and lemon holding hands, symbolizing the harmonious blend of citrus flavors. I chose a soft pastel palette to evoke a sense of freshness and nostalgia, while the hand-drawn botanical elements add an organic, approachable feel.

The bold, expressive typography was carefully selected to balance the whimsical illustrations and ensure brand visibility on store shelves. Thoughtful details, such as the “open here” arrow and nutritional information layout, maintain functionality without compromising the design’s charm. This project allowed me to explore character design, typography pairing, and packaging composition to create a product that feels both fun and refreshing.